The Balance: How To Make Profits

Most brands have one goal: to be the best. Several brands have reached his milestone in their respective industries and it is a mystery to some, how this pinnacle is achieved. A brand is different from any old company that either produces cardboard boxes or makes tin cans for other companies. Brands have what I would like to refer to as “identity” or personality. They stand for something. People think of them and something immediately comes to mind. Their strongest quality is their ability to quickly relate with consumers that fit into their scope of need and create a mutual relationship of service and reliability. The Achilles heel, however, of these brands is that they’re based on trust and once a brand violates the trust people bestow in it, that is when things start to go south. Here I want to delve into how to keep the balance between making profits and making sure that the means of making that profits remains intact.

First of all, people love something they can relate to. Something familiar and comfortable with the sturdiness of a support pillar. Once that image of invulnerability and familiarity is established people would want to keep coming back to that. That is the first foundation. If you look closer you will eventually realise that every successful brand has this; it just comes in different forms. Some promise comfort, others reliability, for others speed. One way or another it must be a value that people are after and that you provide sufficiently. Once that is done you are good to go. The problem comes when companies begin to compromise this value in order to cut expenses. This backfires radically; because the more you compromise that quality, the less your customers confide in you. Sure, you might be on a roll for some months but soon profits will lower along with your clients and soon there will be no profits to try and increase.

If you were known for producing the best quality service in any category, don’t compromise it for anything! The best way to maximize profits isn’t cutting costs by compromising your brand and what it stands for. The most positive way forward would be to invest more in the source of your profits, keeping integrity and not just diving into trends. You might be surprised that many people still value integrity no matter what the social landscape appears to be.

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