Should You Have A Blog?

Many of us have probably considered the idea but then stopped midway and thought “Is it really worth it?” Well, many of us probably have different reasons for wanting to have a blog but here are a couple of reasons why you should consider the path in the first place. Most blogs are for either business or for a person’s particular career which if this is this there is a world of benefits to reap from blogging. However, if you are one of the people that blogs for entertainment or out of passion then the rules are a little bit different.

Blogging for business creates a dynamic platform for a company and its clients. Customers are able to give feedback, add reviews, leave comments and add ratings to your content. This allows you to better understand exactly what your clients want so that you can give it to them. They are a great interactive way to improve customer service and supply ideas for your brand development. This is sure to boost either your popularity or even your revenue.

Secondly, they breathe life into your brand. When everyone hears the word “corporation”, they think of some cold, gloomy, uncaring organization polluting rivers somewhere and hunting pandas. However, get a blog and see what happens. It breathes life into your organization and suddenly it has a heart and soul. People want to interact with things that relate to them; something that listens when they speak and acknowledges their thoughts and opinions. Attach a blog, a really successful blog to your brand and see how people like, comment, share and generally find the link to anything to do with your brand more attractive. Try it. It works.

More importantly, blogs have tied to them known as “search engine optimization”. Basically when someone types in your company on search engines such as Google or Bing, the chances that your brand will pop up among the top results get higher over time. Forbes likens this concept to fishing. The more hooks you place in the water the more likely you are to catch fish. Every post you add to your blog is like adding another hook in the water. Eventually, as this continues, your company becomes eligible for more and more keywords that people type in appearing under more elusive searches. You want your company to be more popular? That’s the way to go.

For some of us, blogging is more of a zen experience, taking everything that happens in your life and turning it black and white. So maybe you have a talent when it comes to writing and you are thinking about making a career out of it through blogging and you’re wondering, “Should you?”. The answer is “No”. Although many people have made it this way, the only real reason one should have a blog is that either they want to or that they have a strong passion for writing. If you become popular then that’s great! However, if you are a serious businessman and you’re wondering whether to add it into your next plan then the answer is yes. In fact, call ZimHosts and they’ll make one for you. Overall, it’s a great way to connect with people and if your head is in that general area it won’t be short of quite an experience up ahead.

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